This Privacy Policy explains how Wild Cause (referred to as “the Site,” “we,” “us,” or “our”) manages your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect specific information related to your device and your interaction with the Site. Additionally, we gather information necessary to process your purchases and may obtain further information if you contact us for customer support. 

Below is a detailed outline of the Personal Information we collect, the reasons for its collection, and how it is utilized:

Device Information

• Examples: Web browser version, IP address, time zone, cookie information, pages or products viewed, search terms, interaction details.
• Purpose: To accurately display the Site to you and to perform analytics to optimize our Site usage.
• Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.

Order Information

• Examples: Name, billing address, shipping address, payment information (including credit card numbers), email address, phone number.
• Purpose: To fulfill contracts by processing your payments, arranging shipping, providing invoices/order confirmations, facilitating communication, screening for potential fraud or risk, and enabling marketing communications in line with your preferences.
• Source: Directly collected from you.

Disclosure For A Business Purpose

We share this information with our service providers such as Shopify (our e-commerce platform), order fulfillment systems, and email service providers to facilitate the operation of our services.

Minors

Our Site does not target nor intentionally collect any Personal Information from children under the age of majority. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us immediately to have the data removed.

Sharing Personal Information

We share your Personal Information with third-party service providers to help us provide our services and fulfill our contracts with you, as described above:

• Shopify: Our store is powered by Shopify. The Shopify Privacy Policy provides detailed information on how Shopify uses your Personal Information.
• Legal Compliance: We may disclose your Personal Information to comply with applicable laws and regulations, in response to lawful requests for information, or to protect our rights.

Behavioral Advertising

We utilize your Personal Information to tailor advertisements and marketing communications that we believe might capture your interest. Here's how we do this:

• Google Analytics: We leverage Google Analytics to gain insights into how our customers interact with the Site. Learn more about how Google handles your Personal Information at https://policies.google.com/privacy?hl=en. If you prefer to opt out of Google Analytics, you can do so here: https://tools.google.com/dlpage/gaoptout.
• Advertising Partnerships: We share insights about how you engage with the Site, your purchase history, and your interactions with our advertisements on other websites with our advertising partners. This data sharing can involve cookies or other similar technologies and depends on your consent based on your location. For an understanding of how targeted advertising functions, visit the Network Advertising Initiative’s (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work 

To opt out of targeted advertising, use the following links: 

• Facebook: https://www.facebook.com/settings/?tab=ads  
• Google: https://www.google.com/settings/ads/anonymous  
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of certain services via the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Using Personal Information

We use your personal information to:

• Offer products for sale
• Process payments
• Ship and fulfill your order
• Update you on new products, services, and offers

Lawful Basis For Processing (GDPR)

For residents of the EEA, we process your personal information based on:

• Your consent
• Contractual necessity
• Legal compliance
• Vital interests
• Public interest
• Legitimate interests

Retention

We retain your Personal Information in our records unless and until you request its deletion. For details on your right of erasure, please refer to the ‘Your Rights’ section below.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a significant effect using customer data. Shopify, our processor, may use limited automated decision-making for fraud prevention.

Your Rights (GDPR)

Residents of the EEA have the right to access, port, correct, or erase their personal information, among others. To exercise these rights, please contact us using the contact information below.

Data Transfers

Personal Information processed in Ireland may be transferred outside of Europe, including to Canada and the United States. For details on GDPR compliance in data transfers, see Shopify’s GDPR Whitepaper.

CCPA Rights

California residents have specific rights regarding their Personal Information. These include the right to request access to, transfer, correction of, or deletion of their Personal Information.

Cookies

Cookies are small data files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information and assist with service or advertising personalization.

Purpose of Cookies

We use cookies to enhance your experience on our Site by enabling the website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

Types of Cookies We Use

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with the shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

How Cookies Improve Your Browsing Experience

• Remembering Your Preferences: Cookies help recall your personalized settings such as language, region, or preferences in navigating the website, making your visits more tailored and pleasant.
• Processing Transactions: Ensuring that your shopping cart and checkout processes work correctly without losing your data.
• Analytics and Optimization: Cookies help us understand user behavior on our site, which allows us to improve our information and services. They are also used in managing the speed and operational performance of the site.

Controlling Cookies

Most web browsers allow you some control over cookies through the browser settings. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this site may become inaccessible or not function properly.

For more information on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding the use of your web browsing activity for interest-based advertising you may visit the following sites:

• Network Advertising Initiative: http://www.networkadvertising.org/choices/ 
• Digital Advertising Alliance: http://www.aboutads.info/choices/ 
• European Interactive Digital Advertising Alliance (for European users): http://www.youronlinechoices.eu/ 

Do Not Track

Our system does not recognize Do Not Track requests from browsers. This means we may not automatically adjust our data collection practices if these signals are received from your device, and we will continue to operate as described in this policy.

Changes To The Privacy Policy

We may modify this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Information

For further details on our privacy practices, questions, or to make a complaint, please contact us via:

Email: support@wildcause.com  

Phone: 

Address: 

If dissatisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority.